Encountering Semiotic Misdirection in Covid-19 Etiquette Guides

نویسندگان

چکیده

This paper examines Global health misdirection unfolding at the semiotic level of Covid-19 related texts and images produced by World Health Organisation. I argue that such public materials, claiming neutrality universal applicability, become multimodal etiquette guides presume normal bodies middle-class social environments. give specific attention to how Covid-19-related materialities, affordances emotive actants directly contribute elite-making, stratification strategic cultivation shame embarrassment with regard etiquette. By tracing an example ‘semiotic misdirection’ in global health, invite STS adjacent communities approach circulation materials as a practice creates novel kinds oddities stratifications, consider enactment seemingly neutral value-free rules morally-charged

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ژورنال

عنوان ژورنال: Science and technology studies

سال: 2022

ISSN: ['2243-4690']

DOI: https://doi.org/10.23987/sts.110461